Privacy Policy

Effective Date: 24 April 2026 · Last Updated: 24 April 2026 · Version 1.0 · Entity: Parallel International Pty Ltd (ABN 78 700 934 863)

This policy explains how Parallel International Pty Ltd (ABN 78 700 934 863), trading as AgentFront, collects, uses, discloses and protects personal information in connection with our websites, platform, and related services. It is intended to support our obligations under the Australian Privacy Act 1988 (Cth), the Australian Privacy Principles, and applicable Google API disclosure requirements.

1. Who we are

This policy is issued by Parallel International Pty Ltd (ABN 78 700 934 863), an Australian business trading as “AgentFront”. References to “we”, “us”, “our”, “Parallel International Pty Ltd” and “AgentFront” in this policy are to that same business. Our principal place of business is in Queensland, Australia.

AgentFront is an AI front-office platform for Australian real estate agencies. The platform places and receives phone calls, replies to emails and SMS, qualifies leads, books appraisals, and synchronises activity with the agency’s customer relationship management (CRM) and property-portal systems.

We handle personal information in accordance with the Australian Privacy Principles (APPs) set out in Schedule 1 of the Privacy Act 1988 (Cth) (the “Privacy Act”). Where our customers (real estate agencies) upload or cause the collection of personal information about their own clients through the platform, the agency is the APP entity primarily responsible for that information; we handle it as their service provider under our customer agreement.

2. Information we collect

The types of personal information we collect depend on how you interact with us. We only collect information that is reasonably necessary for, or directly related to, one or more of our functions and activities (APP 3).

2.1 Account and customer information

When an agency or agent creates an account we collect:

• full name, job title, work email, direct phone number;
• agency name, business address, and business registration or account verification details (where required);
• authentication and security credentials;
• billing contact name, billing address, and payment details processed by our payment provider;
• configuration choices, including which phone numbers, email addresses, CRM accounts, calendars, and property portals you connect to the platform.

2.2 End-user information processed through the platform

When an agency uses AgentFront to communicate with its own clients or the public, we process information about those individuals on the agency’s behalf. This may include:

• name, phone number, email address, and postal address;
• property enquiry details (the property they contacted about, price range, buyer or tenant status, preferred inspection times);
• content of phone calls, SMS, email, web-chat, and voicemail messages exchanged through the platform;
• audio recordings of phone calls and text transcripts of those calls;
• metadata about communications (time, duration, caller ID, outcome, AI-generated summaries);
• preferences, consent status, and subscription / opt-out choices.

2.3 Website and product telemetry

When you visit our website or use the platform interface we automatically collect:

• device and browser information (user agent, operating system, screen size, language);
• IP address and derived approximate location (city / region / country);
• pages visited, features used, buttons clicked, and time spent;
• referring URL and search terms that led you to the site;
• error and crash diagnostics.

2.4 Sensitive information

We do not seek to collect “sensitive information” as defined in section 6 of the Privacy Act (for example, health information, racial or ethnic origin, political opinions, religious beliefs, sexual orientation, or criminal record). You should not provide sensitive information to AgentFront unless we specifically ask for it and obtain your consent.

2.5 Anonymity and pseudonymity

You have the right under APP 2 to deal with us anonymously or by pseudonym for general enquiries. This is not practicable where we need to deliver a service to a named account, meet a legal obligation, or where the interaction is itself the subject of a real estate transaction.

3. How we collect information

We collect personal information in the following ways:

• Directly from you, when you fill in a form on our website, create an account, request a demo, participate in a survey, attend a webinar, or call, email or message us.
• Automatically, through cookies, server logs, analytics tools, and similar technologies described in Section 6.
• From our customers, when an agency imports their contact database, connects a CRM, or otherwise uploads information about their own clients into the platform.
• From interactions with an AI agent, when an end user calls, texts or emails one of our customers and the communication is handled by the platform.
• From authorised integrations and publicly available business sources, where relevant to providing or improving the service, such as property portals, agency websites, business registers, calendars, inboxes, CRM systems, and other systems connected or authorised by the customer.

Where we collect personal information about you from a third party, we take reasonable steps (consistent with APP 5) to make sure you are aware of the collection and the matters listed in APP 5.2, unless an exception applies.

4. How and why we use information

We use personal information for the following primary purposes:

• Service delivery. Create and administer your account, authenticate users, place and receive calls and messages on your behalf, sync with your CRM and calendars, and provide customer support.
• Billing & financial administration. Issue invoices, process payments, collect outstanding amounts, and meet tax and accounting record-keeping obligations.
• Product improvement. Measure feature usage, debug errors, test new features, and improve call-handling quality. Controls that apply to voice recordings and transcripts are described in Section 5.
• Safety, fraud & security. Detect and prevent fraud, abuse, spam, account take-over, and violations of our Acceptable Use Policy; preserve the integrity of the platform.
• Communications. Send service notices, security alerts, product updates, and respond to your enquiries.
• Marketing. With your consent or as otherwise permitted by the Spam Act 2003 (Cth), send you marketing emails and SMS about AgentFront products. You may unsubscribe at any time, see Section 10.
• Legal & regulatory. Comply with applicable laws, respond to lawful requests from courts, regulators, and law-enforcement agencies, and enforce our agreements.

We will only use or disclose personal information for a secondary purpose where an exception in APP 6.2 applies, most commonly, where the secondary purpose is related (or, for sensitive information, directly related) to the primary purpose and you would reasonably expect the use or disclosure, or where you have consented.

5. Call recording

Calls placed or received through AgentFront may be recorded and transcribed where enabled by the agency using the platform. Where call recording is enabled, the agency is responsible for ensuring that callers receive appropriate notice and, where required, consent is obtained in accordance with applicable surveillance, telecommunications, and privacy laws. AgentFront supports this by enabling call-recording notices, configuration controls, and record-management tools.

We do not use customer data to train general-purpose AI models, and we do not create voiceprints or other biometric templates from recordings. We may use call recordings, transcripts, and other platform data to train, fine-tune, and improve the AI systems that deliver the AgentFront service. Agencies can restrict the use of their account’s data for service improvement from account settings.

6. Cookies and similar technologies

Our website and the platform use cookies, local storage, pixels, and similar technologies for the following purposes:

• Strictly necessary (Always on). Authenticate you, remember your session, load-balance traffic, prevent fraud. Without these the platform will not work.
• Preferences (Optional). Remember your display preferences, language, and interface choices.
• Analytics (Optional). Measure usage of our website and platform to understand which features are valuable. Where our analytics providers support it, we configure them to reduce the information collected (for example, by truncating or anonymising IP addresses).
• Advertising (Optional). Advertising and campaign measurement cookies may be used on our public website to measure the effectiveness of our marketing campaigns. You can opt out of personalised advertising via youronlinechoices.com.au or through the settings of individual advertising providers.

Where consent is required, we ask for it through a cookie banner on first visit. You can change your preferences at any time using the “Cookie settings” link in our website footer, or by disabling cookies through your browser settings (although this may affect the functionality of the site).

7. When we disclose information

We disclose personal information only as described in this policy, and only to the categories of recipient below:

• The customer (agency) that is using the platform to communicate with you.
• Service providers that help us operate the platform, including cloud hosting, telephony and messaging, speech-to-text and language-model providers, analytics, email/calendar/CRM integrations, payment processors, and customer support tools. Each is bound by written confidentiality and security obligations and may only use the information to provide services to us.
• Professional advisers (lawyers, accountants, auditors, insurers) under confidentiality obligations.
• Acquirers and investors, if we are involved in a merger, acquisition, financing, restructure or sale of assets, subject to suitable confidentiality undertakings.
• Law-enforcement agencies, courts, tribunals, and regulators where we are required or authorised to do so under Australian law (for example, in response to a valid subpoena, search warrant, or production order).
• Anyone else with your consent or where disclosure is otherwise permitted by the Privacy Act.

We do not sell personal information, and we do not disclose it to third parties for their own marketing purposes without your consent.

8. Data location

Personal information is stored in Australia. Our production data stores are hosted on Australian-region cloud infrastructure.

Limited overseas processing may occur where operationally necessary, for example, where a request is processed by a service provider outside Australia and the result is returned to our Australian systems for storage. Overseas recipients may be located in countries where our service providers operate, which may include the United States, Singapore, the European Union, the United Kingdom, and other locations depending on the provider and service configuration. Where overseas processing occurs, we take reasonable steps under APP 8.1 to ensure the overseas recipient does not breach the APPs, including by selecting providers that publish recognised security certifications (such as ISO 27001) and by entering into data-processing terms that commit the provider to handle personal information consistently with the APPs.

9. Google services disclosures

AgentFront integrates with a number of Google services. This section is provided to meet Google’s transparency requirements.

9.1 Google API Services User Data Policy, Limited Use

AgentFront’s use and transfer of information received from Google APIs to any other app adheres to the Google API Services User Data Policy, including the Limited Use requirements. Specifically, we do not:

• allow humans to read Google user data unless we have obtained affirmative agreement from users, it is necessary for security purposes, to comply with applicable law, or the data has been aggregated and is used for internal operations;
• use or transfer Google user data for serving advertisements, including retargeting, personalised or interest-based advertising;
• sell Google user data; or
• transfer or use Google user data to train or improve generalised or general-purpose AI models.

9.2 Google data we access

Where an agency or user connects a Google account to AgentFront, we access the categories of Google user data below for the purposes described. We only request the OAuth scopes needed for the connected features.

• Google account profile information. Used to authenticate the user and identify the Google account connected to AgentFront.
• Google Calendar data, if connected. Used to check availability, create or update appointments, and sync bookings requested by the agency.
• Gmail or Google Workspace email data, if connected. Used to read email threads (to provide context, classify messages, and generate suggested replies), and to draft and send customer communications on behalf of the agency, including saving drafts to the user’s Drafts folder. Access is limited to the scopes the user approves at connection.
• Google OAuth tokens. Used to maintain the authorised connection until the user disconnects the integration, the token expires, or access is revoked.

9.3 Revoking Google access

Users can revoke AgentFront’s access to Google data at any time from their Google Account permissions (myaccount.google.com/permissions) or from AgentFront account settings. If access is revoked, connected Google features may stop working until access is restored.

9.4 Google Analytics and advertising cookies

Our website may use Google Analytics and Google Ads conversion tags to measure website usage and the effectiveness of our marketing. Where supported, we configure these products to reduce the information collected and do not combine them with other personally identifying information we hold. You can install the Google Analytics Opt-out Browser Add-on, adjust your settings at adssettings.google.com, or use our cookie preference centre to opt out.

10. Direct marketing and the Spam Act

We only send you commercial electronic messages (email or SMS) where we have your express or inferred consent as permitted by the Spam Act 2003 (Cth). Every commercial message we send clearly identifies us as the sender, contains accurate contact information, and contains a functional, no-cost unsubscribe facility that is honoured within five business days.

To opt out of AgentFront marketing at any time, click the unsubscribe link in any marketing email, reply STOP to any marketing SMS, or email privacy@agentfront.au.

11. How we protect information

We take reasonable steps under APP 11 to protect personal information from misuse, interference, and loss, and from unauthorised access, modification, or disclosure. Our approach is proportionate to the sensitivity of the information we handle and evolves as our product, our vendors, and the threat landscape change.

Measures we may apply include:

• encryption of personal information in transit and, where appropriate, at rest;
• access controls based on the principle of least privilege, including authentication requirements for administrative access;
• logging and monitoring of access to production systems;
• privacy and security training for personnel who handle personal information;
• due-diligence and contractual obligations on our service providers; and
• a documented process for responding to security incidents.

Where required by the Privacy Act, we will notify affected individuals and the Office of the Australian Information Commissioner of eligible data breaches that are likely to result in serious harm.

No method of transmission or storage is completely secure. While we take reasonable steps to protect your personal information, we cannot guarantee its absolute security.

12. How long we keep information

We keep personal information only for as long as is reasonably necessary for the purposes for which we collected it, to comply with our legal obligations, to resolve disputes, and to enforce our agreements. Indicative guidance:

• Account records. For the life of the account and for a period after termination as required for tax, accounting, and legal record-keeping (generally up to 7 years).
• Call recordings & transcripts. Configurable by the customer; retained for as long as required for the purposes set out in Section 4, unless deleted earlier at the customer’s direction.
• Email, SMS and chat content. For the life of the account, unless deleted earlier by the customer.
• Server logs & diagnostics. Retained for operational, security, and troubleshooting purposes for as long as reasonably required.
• Marketing contact records. Until you unsubscribe. Opt-outs are retained for as long as needed to ensure they remain honoured.

When personal information is no longer needed, we take reasonable steps to destroy it or ensure that it is de-identified, consistent with APP 11.2 and any applicable legal record-keeping obligations.

13. Your rights and choices

Under the Privacy Act you have the following rights in relation to personal information we hold about you:

• Access (APP 12). You can ask for a copy of the personal information we hold about you.
• Correction (APP 13). You can ask us to correct information that is inaccurate, out-of-date, incomplete, irrelevant, or misleading.
• Opt out of direct marketing. You can ask us at any time to stop sending you marketing communications.
• Withdraw consent. Where we rely on your consent, you can withdraw it at any time (although this will not affect the lawfulness of processing before withdrawal).
• Complain. You can complain about how we handle your personal information (see Section 14).

To exercise any of these rights, email privacy@agentfront.au from the email address associated with your account, or use the postal address in Section 14. We will respond within a reasonable period, and in any event within 30 days for access and correction requests. We may need to verify your identity before acting on a request. We do not charge a fee for making a request, although we may charge a reasonable cost-recovery fee for access in limited circumstances permitted by the Privacy Act.

Where the personal information you are asking about was uploaded to the platform by a customer (an agency) acting as the APP entity, we will direct your request to that customer and assist them in responding to it.

14. Contact us and complaints

Privacy Officer
Parallel International Pty Ltd
ABN 78 700 934 863
Attn: Privacy Officer
9 Ellendale Street, Maroochydore QLD 4558, Australia
Email: privacy@agentfront.au
General enquiries: hello@agentfront.au

How to make a privacy complaint

If you believe we have breached the Australian Privacy Principles or your privacy rights, please contact our Privacy Officer using the details above. Please include your full name and contact details, a description of the conduct you are complaining about, and the outcome you are seeking.

We will acknowledge your complaint within 7 business days and aim to respond substantively within 30 days. If we need longer we will tell you why and when to expect a response.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

• Website: oaic.gov.au/privacy/privacy-complaints
• Phone: 1300 363 992
• Email: enquiries@oaic.gov.au
• Post: GPO Box 5288, Sydney NSW 2001